How To Write A Persuasive Speech?

Talking comes naturally to us and we have conversations every day, every minute and we don’t even give them a second thought. But too many people, when faced with the prospect of speaking in front of an audience are ill-at-ease and tongue-tied. Suddenly, speaking seems strange and a burden. They may be suffering from glossophobia or fear of public speaking or their concerns may stem from lack of experience.

Stuttering and fumbling over words, glancing at the audience, jogging the memory for queries – and you have lost the game of winning over the audience even before you began.

Confidence comes from being well-prepared. What kinds of sentences shall be used? Is the speech going to be conversational, lively or formal. Whatever the style, it cannot be dull and flat. To a degree, all this depends on the preparation of speech.

When preparing to give a persuasive speech, it is critical to ensure everything is planned and written down in a proper manner, taking all the essential elements into consideration.

The Core Of Your Persuasive Speech

What sort of reaction are you seeking for from your audience? Do you want to make a sale?Persuade them to vote? Or perform some other action?

As a presenter you must know that every action of yours will have a consequence and the audience will respond accordingly. When you wish those consequences to be positive, you must put in the appropriate actions that will result in specific reactions.

Once you decide on what action you expect from the audience, you can now go about the business of figuring out how to write a great persuasive speech to convince them.

Content Of The Speech

A speech should contain all the important points. Each point needs to reveal clarity of thought.

  • Opening consists of a clear description of the issue and your opinion
  • Be completely tuned to the audience you are trying to persuade
  • Provide facts, reasons, examples and statistics to support your opinion
  • Show clear reasoning
  • Include strategies such as summaries or stories to help the audience remember the message
  • Answer all opposing views calmly and clearly
  • End with a strong call to action stating your opinion

Plan And Draft The Speech

Once you decide or know what you’re going to be speaking about, the first step is to plan and draft your speech. It may be necessary to perform research to collect the backup evidence, examples, facts, statistics, anecdotes, jokes etc.

  • Clarify Your Position – What is the issue on hand and how do you feel about it? Your opinion and the solution you are offering to the issue.
  • Understand The Audience – Who is your audience? What do they know about the issue and what is their opinion? Do they agree with you, disagree or are they neutral?
  • Backup Your Opinion – Is there any research that backs up your opinion? Where is that information available? What evidence do you have to clarify your position and convince the audience?
  • Grab Their Attention – What surprising facts and statistics do you have to tell them? How can you make sure your speech has a great impact? Would you prefer beginning with what your audience might agree with and then go to the controversial topics.

Presentation Of Speech

Now write down the speech based on the previously drafted points. Think of the verbal and non-verbal techniques you will use to capture the interest of your audience.

There are outlines and templates that will help immensely in the creation of a persuasive speech. They are easy to use the outcome is a professional speech that covers all the points.


Preparing to give a persuasive speech is as important as writing it down. What good is it if you cannot deliver?

Highlight the words and phrases that will be stressed upon to make an impact.

Repetition of certain important phrases is the key to success as that will get the message across and make it more memorable.

Speak in front of the mirror for practice. This will help evaluate and improve posture, gestures, eye-contact and everything else. Recording an audio/video also plays the role of a good critique.


When preparing a persuasive speech, it is important to reveal your sense of conviction to the audience, as that is going to reflect in their reaction. Use strong and clear sentences that elicit confidence. You don’t want to come across as passive or timid.

Look directly at a member of the audience during the speech. Keep looking at different people, one at a time. Let the face reveal your feelings.

Keep the entire speech centered and focused on the course you want to get across. Never let concerns over what the audience might think cross you. Let them handle that. You have to concentrate on conveying a single point of view, make sure it gets across cleanly and tightly.

One Response to “How To Write A Persuasive Speech?”

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  1. Hanna Scarlet says:

    Thanks! This helped me lots when I was writing my speech. I hate talk in front of people so this was a great help!

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